The Art of the 3D Trophy

Monday, December 10, 2012
Age and memory
Anyone much above the age of about 45 will remember when the 3D image in solid objects was only achievable if you had the financial and technological resources of someone like NASA behind you. It's perhaps fair to say that the original versions were, by today's standards, relatively crude, but even then they had an extremely important impact.
Almost immediately they became prized possessions, arguably valued more for their technological innovation than their artistic merit. Yet it didn't take too long for people to realise just how powerful a sales and marketing tool this technology could be. Individuals that may have resisted things such as branded desk calendars, paperweights or ornaments, were simply overawed by the novelty of the original 3D image. If that image happened to be related to an organisation's products, propositions or services, then that was secondary to the fact that it was a 3D image etched into glass or some other medium.

Sophistication arrives
Today, it is necessary to be a little more subtle than simply producing any sort of image and being sure that the technology alone would enable you to get it somewhere prominently visible. Whether your objectives are commemorative or publicity oriented, if you are to get them taken seriously then you will need to be thinking about a 3D trophy that stands alone in terms of its artistic merits. No longer will technological innovation and novelty secure it a place of honour either physically or in people's affections. It simply has to stand out as a quality object in its own right.
Technology versus design
Laser engraving technology is a complicated area and covers a variety of sub-disciplines. A full discussion is beyond the scope of this brief article, however, whatever the nature of your technological approach your results will be judged, in part, by the quality of the artwork contained within the item.
Technological brilliance in engraving needs to be matched by image design excellence, if a maximum impact is to be achieved by the product or products concerned. It is sometimes possible to see a 3D trophy that is admirable in terms of its engraving and imagery production but where the image itself is, frankly, disappointing and crude. That is why it might be advisable to complement your technological excellence in image creation, with an equal attention to the art and design work behind the image itself.


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