Remember that scene in Mallrats where Brodie is thumbing through some comics being sold at the strip mall and indignantly exclaims, "You should have boards in these. BLOODY SAVAGE!" It's a funny line, and one that people who collect comics should take to heart. While you should always read comics for the pure joy of it, you should also take measures to protect your collection--and this process should begin as you purchase them. In all likelihood your comic book collection isn't likely to pave an easy path to an early retirement, but some comics do manage to increase dramatically in value and should be protected. With fewer printed comics being sold these days than in the glory days of years past, and comic properties being snatched up by movie production companies like never before, modern comics are definitely a collectible commodity.
Taking care of your comics starts in the comic shop before you even purchase them. Make sure your hands are fairly clean. Dirt, your own sweat, and bodily oils can damage paper products. Look an issue of the title you want to read in the best possible condition right from the start. Comics get roughed up during shipping. The issues on the shelf of your LCS (local comic shop) will likely be in various states of being. If you can, avoid new comics which already have wear on the spine, corners, or other more obvious flaws like rips or printing errors.
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