Being one of the most watched American television
broadcasts, the Super Bowl not only triggers immense anticipation and
excitement, it raises commercial airtime rates exponentially. Commercial
giants spend more lavishly on their ads than at any other time during
the year, bringing their A-game to the screen. The hype surrounding
Super Bowl commercials has long been almost on par with that of the game itself.
So if you’re tired of discussing the
result of this year’s big game, join us as we scan through Super Bowl
commercial history, listing ten of the most famous commercials of them
all.
Coca-Cola – Mean Joe Greene (1979)
This emotional Coca-Cola ad shows an
exhausted “Mean Joe” Greene approached by a loving young fan who offers
him his coke. Greene accepts the coke and hands the boy his shirt with a
smile and a “Hey, kid! Catch!” A Coke Zero spoof of the classic ad
starring the Pittsburgh Steelers safety, Troy Polamalu, was aired during
the 2009 Super Bowl. [Watch]
Apple – 1984 (1984)
Directed by Ridley Scott and aired
during the 3rd quarter of Super Bowl XVIII, this $1.5 million commercial
announced the release of Apple’s Macintosh computer. The symbolic ad,
inspired by the one described in George Orwell’s novel, Nineteen
Eighty-Four, is set in a future governed by an authoritarian order,
opposed only by the coming of the Apple Macintosh. [Watch]
McDonald’s – The Showdown (1993)
McDonald’s “The Showdown” shows NBA
players Michael Jordan and Larry Bird battling for a McDonald’s Big Mac
meal in a game of H-O-R-S-E. [Watch]
Budweiser – Clydesdale Respect: 9/11 Tribute (2002)
In 2002, Budweiser set aside its usual
witty ideas to pay a tribute to the 9/11 tragedy with a commercial
showing the Budweiser Clydesdales kneeling in respect before the New
York Skyline. [Watch]
Reebok – Terry Tate: Office Linebacker (2003)
This unusual yet entertaining Reebok
commercial shows an office policed by a vicious linebacker named Terry
Tate, who ruthlessly smites co-workers for even the tiniest of
violations of office regulations. [Watch]
Budweiser – Whassup (2006)
This is a perfect example, perhaps even
the best, of the conventional Budweiser ad. The ad starts with two
friends conversing over the phone while “sippin’ a bud” and “watchin’
the game”. The conversation turns into a crazy telephonic “whassup”
frenzy, which gets funnier as they are joined by more friends. [Watch]
Old Spice – The Man Your Man Could Smell Like (2010)
An witty ad that quickly turned into a
internet meme with countless spoofs on the web, this Old Spice ad earned
Isiah Mustafa – better known as the “Old Spice Guy” – a lot of fame and
Weiden + Kennedy – the ad agency responsible for the masterpiece – an
Emmy. [Watch]
Doritos – Crash the Super Bowl Finalist: House Rules (2010)
Finalist of Doritos’ “Crash the Super
Bowl” ad competition, “House Rules” by Joelle de Jesus is a short and
funny commercial that shows a protective young boy slapping a house
guest across the face, warning him to stay away from both his mother and
his Doritos. [Watch]
Snickers – Betty White (2010)
Viewers will find themselves confused in
the first few seconds of this smart and hilarious Snickers commercial
that show 89-year-old actress/comedian Betty White being viciously
tackled and dominated in a game of football. The ad explains itself as a
Snickers bar comes into play. [Watch]
Volkswagon – The Force (2011)
This adorable Volkswagon commercial is
among the best the 2011 roster of Super Bowl commercials has to offer.
“The Force” shows a juvenile Darth Vader trying in vain to use the power
of the Force until he surprises himself by (apparently) succeeding with
his father’s Volkswagon. [Watch]
Bonus: Google – Parisian Love (2010)
A must watch for all googlers, this smart and touching ad walks you through the life of a man via his search history.[Watch]
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